Oodle.ai - 2024 Year in Review
The beginning of our journey to build a team for our startup was a pivotal chapter filled with excitement and vision. Fueled by the passion to create something extraordinary, we set out to find like-minded individuals who share our ambition and values. Each new conversation and connection was a step closer to assembling a team that would not only bring diverse expertise but also a collective effort to navigate challenges and celebrate triumphs. Together, we became more than just a team – we became a crew of dreamers ready to take on any storm and toast to every victory, no matter how small.
In the first quarter (and in last quarter of 2023), we've built an awesome founding team with people who've built and launched world-class products like Rubrik, Amazon S3, DynamoDB, SignalFx, and Snowflake.
Oodle is located in San Jose, California- setting up a new office space can be challenging...
The early stages of product development involved a ton of experimentation, resulting in exciting and optimistic revelations!
After numerous successful tests, we had our architectural design for a custom datastore: Serverless + S3, truly cloud native.
By separating storage and compute, and leveraging serverless architecture for queries, we found that we can greatly reduce costs by 10x! And using caching methods, we're able to deliver fast performance at high scale. In Q3 and Q4, we developed Oodle Insights. On top of the cost efficiency and performance, we knew we needed to push further and utilize AI-powered insights to assist in debugging.
Countless hours preparing for Oodle's launch, we did our best to make sure our core product was solid and created an open playground to showcase our proof of concept.
Launching on Hacker News, we had thousands of people try out our playground demo, we gained really valuable feedback!
At the very start, we decided that Oodle would be fundamentally simple and easy to use, ensuring a great user experience in today's era of complicated observability tools. Another core belief is full open source compatibility with no lock-in for our customers.
Our very first offering is a drop-in replacement for prometheus, fully managed, highly scalable with zero management overhead. There are three simple steps to get going -
- add prometheus remote write end point (3 lines of config change)
- provide API key for exporting grafana dashboards
- provide prom.yaml alerts file
then, all your existing dashboards and alerts will just continue to work.
We redesigned Alerts to make it more intuitive...
We've launched simple and transparent pricing: based on a single dimension.
We believe simplicity is the cornerstone of great product design. By stripping away unnecessary complexity, we're ensuring a product that is intuitive and enjoyable to use. Simplicity empowers users to focus on what matters most, creating a worry-free experience.
PromCon EU 2024 was a premier event for the Prometheus community, bringing together developers and industry experts to share insights and innovations in open-source observability. We had the opportunity to speak on Oodle's innovative cost-efficient architecture and how we've leveraged serverless architecture to achieve speed and cost-efficiency.
DevOps Days is a global series of community-driven conferences focusing on software development, SRE, IT infrastructure operations, and the intersection between them. In 2024, both Nashville and Boston brought together professionals to share new ideas.
KubeCon + CloudNativeCon North America 2024, the flagship conference of the Cloud Native Computing Foundation (CNCF), took place from November 12 to 15, 2024, at the Salt Palace Convention Center in Salt Lake City, Utah. KubeCon gathers adopters and technologists from leading open-source and cloud-native communities for four days of education and advancement in cloud-native computing.
KubeCon + CloudNativeCon India 2024, the inaugural Indian edition of the Cloud Native Computing Foundation's (CNCF) flagship conference, featured 56 sessions, including keynotes, lightning talks, and breakout sessions, with contributions from 12 CNCF project maintainers. We were exhausted by the end of the event with many of us barely able to walk, but excited by the reception of the demos from the booth visitors.
At PromCon EU, we had the exciting opportunity to share our innovative architecture design focused on achieving unparalleled cost-efficiency in observability. We detailed how Oodle's unique approach leverages advanced compression techniques, storage optimizations, and seamless scalability to reduce costs by over 10x compared to traditional observability solutions.
We also had the opportunity to share our groundbreaking approach to implementing a serverless Prometheus. In the talk, we detailed how our method addresses the inherent limitations of traditional Prometheus setups, on scalability, operational overhead, and cost management.
Our serverless architecture decouples metric ingestion, storage, and querying, leveraging cloud-native technologies such as serverless functions, object storage, and stateless compute resources. This design eliminates the need for dedicated infrastructure to manage Prometheus, drastically reducing management complexity and operational costs.
Our article on Go Profiling were featured on SRE Weekly, where we talked about things like techniques for leveraging Go's built-in profiling tools, how to optimize goroutine performance to reduce response times. We'd our second article featured in SRE Weekly a few weeks later about GoLang as your swiss arm knife, where we talked about how we leverage Go all the way from application development to infrastructure management, and how it helped a lot with consistency and feature velocity. Finally, our article on Go Faster was featured in CCNF kubeweekly, where we talked about how to design GoLang for performance sensitive applications.
At SREDay, we were thrilled to present our cutting-edge approach to metrics observability for the cloud era, focusing on how to cut costs and complexity by leveraging serverless architecture and S3-based storage. This session resonated with attendees looking for modern solutions to address the escalating challenges of observability in dynamic cloud environments.
Our design partnership with Cure.fit has been instrumental in shaping our platform to handle unicorn scale customers with 4000+ employees. As a fitness and health-tech giant with millions of active users and complex data streams, Cure.fit provided a unique environment for us to test and refine our observability platform.
Working with Fello gave us valuable insights into the critical importance of simplifying observability and the need for centralized monitoring and alerting in fast-growing organizations. As a platform managing real estate transactions, listings, and customer interactions, Fello required a solution that could provide clear visibility into their operations while reducing complexity for their engineering teams.
Our mission for 2025 is to radically simplify the troubleshooting experience with AI, empowering engineering teams to resolve issues faster and with greater confidence. Traditional observability tools often involve complex configurations, manual data analysis, and time-consuming debugging processes, which can delay incident resolution and impact productivity. We aim to change that by leveraging AI to transform how teams approach debugging.
We're aiming for greatly improved Insights functionality in our dashboards and alerts...
Oodle Insights will have advanced interaction, providing tighter AI assistance in the debugging process...
We're launching logs and traces and combining these perspectives into Insights as well...
We're also improving our integrations experience as well as expanding it...
And we're designing new ways to help you cut through alert noise and get to the most important issues first...
As we reflect on 2024, it’s been an exciting and enlightening journey for Oodle—a year filled with innovation, collaboration, and growth. From forging impactful partnerships to pushing the boundaries of observability, we’ve gained invaluable insights and made significant strides in transforming how teams monitor and debug their systems.
As we embark on 2025, we’re filled with optimism and ambition, eager to build on this momentum, tackle new challenges, and continue empowering organizations to resolve incidents radically faster with incredible cost-efficiency. Here’s to another year of growth and groundbreaking achievements!